• Develop and implement e-mail marketing strategy for customer retention and reactivation.
• Adapt content for e-mail campaigns, including text and images.
• Create and optimize targeted e-mail campaigns, including promotions, newsletters, bonus information, etc.
• Audience segmentation for effective targeting based on user interests and preferences.
• Generate ideas for optimization and support of user communication channels (email, SMS, push).
• Analyze e-mail campaign metrics: open rates, click-through rates, conversion rates.
• Optimize strategy based on data insights.
• Collaborate with designers, copywriters, and other specialists to create quality campaigns.
• Conduct A/B testing to determine the most effective e-mail marketing strategies and tactics.
• Monitor changes in e-mail marketing requirements and implement necessary adjustments.
• Support user activity and engagement.
• Maintain documentation for projects.

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• Minimum 2 years of experience in e-mail and web-push marketing, preferably in iGaming, Fintech, or e-commerce industries.
• Proficiency in fundamental principles and tools of e-mail marketing, understanding of audience segmentation methods, and optimization techniques.
• Experience working with email service providers such as Customer.io and similar platforms.
• Basic knowledge of HTML & CSS.
• Proficiency in Google Analytics, Power BI, or other analytics systems.
• Experience in hypothesis generation for A/B testing, validation, testing, and analysis of results.
• Deep understanding of customer segmentation and lifecycle stage dynamics.
• Ability to integrate and configure necessary tools (tasking developers when needed).
• Experience in analyzing metrics and utilizing them to optimize e-mail marketing strategy.
• Understanding of Real-time retention marketing.
• Creative approach to template design for emails.
• Strong time management skills.
• Excellent communication skills.
• Copywriting experience is a plus, but not mandatory.

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Career Path. Growth and Innovation

A role that's more than a job - an opportunity for personal and professional development in a dynamic team, focused on innovative products in a supportive environment.

Benefits. Empower Your Work

• Remote full-time work from anywhere.
• Opportunity to work with cutting-edge technologies.
• Input on project direction in a bureaucracy-free environment.
• Regular performance reviews and personal feedback sessions.
• 18 paid vacation days and 7 sick leave days.
• Extra holidays: every first Friday of the month is a day off.
• Support for professional development, including events, certifications, and educational materials.
• Internal events and teambuildings, external events & possibility to attend such epic ones as Major + other.
• Assisting with the accounting and tax management for individual entrepreneurs in Ukraine and, tax coverage.
• English language and wellness support budgets.
• Anniversary and performance bonuses.
• No time tracking.

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