In this article, our marketing manager shares their personal experience of an internal transition — from the support team to marketing.
It’s a story about growth, doubts, and the kind of support that truly works.
If you’re thinking about changing direction, growing, or starting a new chapter, this story might resonate with you.
I started my journey at the company as part of the support team — back in the very early days, when everything was just taking shape. The team, the tasks, and the overall scale of work were completely different back then. Over time, everything evolved: the complexity and volume of tasks, the level of responsibility, the scope. But what we managed to preserve — and what was especially important to me — was a friendly and supportive atmosphere.
I always enjoyed being deeply involved in processes and helping users directly. It gives a strong sense of real impact: you’re not on the sidelines, you’re right at the heart of what’s happening. But over time, I caught myself thinking more and more often that I wanted — and could — do more. That my ceiling wasn’t there. And this wasn’t about burnout or disappointment — rather, it was about internal growth. And I was supported in taking the next step.
At some point, I clearly realized that I wanted to keep developing and gain new hard skills. That’s when I started thinking about an internal move. Changing the company itself was never an option for me. Interestingly, this decision wasn’t driven by fear. Quite the opposite — it came from curiosity and a hunger for change. I wanted to try something new and see what I was capable of.I talked a lot with people from different teams. Sometimes, I even received offers — different teams, different roles, different formats. And at one point, HR told me something simple but timely: I’d been with the company for a long time, and if I wanted to move forward, now was the right moment. And the desire was definitely there.
So why marketing? 🤔
The truth is, I’d always had ideas. But before, they mostly stayed in my head. Marketing gave me space to shape them, challenge them, and actually bring them to life.
It offered something I was craving: the full cycle — from hypothesis to execution to measurable impact. Not just “what if,” but “let’s test it and see.”
The adaptation process started long before the official transition. A few months ahead of the move, I was given access to learning materials to refresh the fundamentals and go deeper into how retention works, how SMM strategies are built, how CTAs perform — what truly converts, what doesn’t, and why. 🦾
That preparation made a huge difference. I wasn’t stepping into the role from scratch — I was stepping in with context, structure, and a sense of readiness.
The transition itself turned out to be smoother than I had expected. I was lucky with managers in both my previous and new teams. We quickly found common ground and shared the same direction. That significantly reduced internal tension and helped me focus on growth rather than anxiety.As expected — but still very enjoyable — my knowledge and experience from support turned out to be incredibly valuable. Understanding users’ pain points and expectations, being able to see where we’re genuinely strong and what’s worth highlighting — all of this became a solid foundation for my new role.
From day one, the tasks varied — some familiar, others completely new. They didn’t intimidate me, but they did make me think deeply: Am I approaching this the right way? Am I considering all the variables?
What made the difference was the team’s support. I could reach out to anyone with a question and genuinely felt that everyone cared about the shared outcome. 🫂
Our Head of Department played a particularly important role — helping me see what was already working well and where I could refine my approach, experiment, or strengthen a specific skill. That balance of encouragement and constructive feedback accelerated my confidence.
The hardest part was adjusting my perception of the work itself. Before, the schedule was very clear, with defined working hours. Now, it’s a classic 5/2, but with a pool of tasks that sometimes requires involvement outside regular hours. That took time to adapt to — both mentally and organizationally.
Now, I feel like I’m in the right place. Calm, confident, and with a clear sense of moving forward.
It’s not just the job that has changed — my relationship with myself has changed too. There’s more responsibility for decisions, more independence, and a clearer understanding that growth isn’t something abstract, but a very concrete path.
The most valuable realization was thatmy previous experience didn’t disappear anywhere. Knowledge of processes, communication skills, the ability to listen to people and navigate complex situations — all of this didn’t become a “past stage,” but instead laid a strong foundation for something new. 💡
I think this story can be helpful if you’re also considering a change in direction but still hesitating.
I wasn’t scared — I was curious. And that, perhaps, is the most important signal worth listening to.
It’s better to try something new than not try at all and regret it later.
More often than not, a step to the side isn’t a setback — it’s the most logical way forward. 🎇
